HOME Porsche logo

Rybrook purchases Porsche Exeter

Rybrook Automotive Limited - Porsche presence


Rybrook Automotive Limited strengthens Porsche presence with the acquisition of Carrs of Exeter Limited.

Rybrook Automotive Limited has increased its Porsche presence with the purchase of Carrs of Exeter Limited. The purchase adds Porsche Centre Exeter to the Rybrook Porsche portfolio. 

Rybrook Chairman, Peter Whale said that the purchase underpins the Group’s strategic aim to “expand our retailer network and be the leading privately owned automotive group specialising in premium brands”.

The Carrs of Exeter acquisition sees Rybrook Group add the successful business – Porsche Centre Exeter - to its existing Porsche locations in Chester and its High Wycombe Centre which opens in 2023.

News of the acquisition comes as the Whale family, who own and operate Rybrook Automotive Limited, celebrate their 85th year in the automotive industry.

Peter Whale, said: “Acquiring Carrs of Exeter is a great addition to the group and we look forward to working alongside the dedicated team in place to further strengthen the Porsche Centre Exeter business.

As a business, we are keen to invest in the Porsche brand and its associated values of customer satisfaction and drive to innovate. We have a passion for the Porsche brand and desire to grow with our Porsche retail network.

As a family-owner-operated business, the purchase of Carrs of Exeter complements our existing businesses and is a perfect strategic fit adding to our ultra-premium brand representation in the South West. I am certain that this will not only be beneficial to the Exeter site but also to our existing Group businesses.

This strategic acquisition is another clear sign of our ongoing commitment to invest across the group to grow with all of our existing manufacturer partners, to add selective other premium brands in order to deliver on our ambitious growth plans.”

For more information, please email info@porscheexeter.co.uk