HOME Porsche logo

The Heist


For the first time since 1997, a Porsche TV commercial was broadcasted during the US Super Bowl on 2 February 2020. We think it’s safe to say it was worth waiting 23 years, and it came back with a bang during one of the highest viewed TV events of all time.

Starring the all-new Taycan, The Heist takes you on a heart-pounding chase with an all-star cast of cars from the Porsche Museum in Stuttgart, Germany - home to the global Porsche headquarters - and through the backdrop of beautiful German locations like Heidelberg, Heppenheim and the Black Forest.

Alongside the storied 917K, Carrera GT, 918 Spyder, 911 RSR, 718 Cayman GT4, 911 Carrera 4S, 930 Turbo, and 911 GT2 RS, the story gives a visual history of iconic Porsche cars - which now includes the all new fully-electric Taycan.

Watch the video above to see the efforts that went on behind the scenes of the 150 people involved leading up to the broadcast. See the Porsche Cayenne drive the production, holding the tools that captured all the incredible moments during the commercial, and see the crew coordinate ten cars to drift in front of the Porsche Museum just a few feet apart. Skip to 17 minutes 21 seconds to see the final outcome of the commercial.

To showcase the incredible Taycan, we’re continuing it’s preparations with Taycan charging points now being installed at Porsche Centre Exeter.

Please contact our team on 01392 573 237 or via email on info@porscheexeter.co.uk for further information on the Taycan or any other model in the Porsche range.