For the first time since 1997, a Porsche TV commercial was broadcasted during the US Super Bowl on 2 February 2020. We think it’s safe to say it was worth waiting 23 years, and it came back with a bang during one of the highest viewed TV events of all time.
Starring the all-new Taycan, The Heist takes you on a heart-pounding chase with an all-star cast of cars from the Porsche Museum in Stuttgart, Germany - home to the global Porsche headquarters - and through the backdrop of beautiful German locations like Heidelberg, Heppenheim and the Black Forest.
Alongside the storied 917K, Carrera GT, 918 Spyder, 911 RSR, 718 Cayman GT4, 911 Carrera 4S, 930 Turbo, and 911 GT2 RS, the story gives a visual history of iconic Porsche cars - which now includes the all new fully-electric Taycan.
Watch the video above to see the efforts that went on behind the scenes of the 150 people involved leading up to the broadcast. See the Porsche Cayenne drive the production, holding the tools that captured all the incredible moments during the commercial, and see the crew coordinate ten cars to drift in front of the Porsche Museum just a few feet apart. Skip to 17 minutes 21 seconds to see the final outcome of the commercial.
To showcase the incredible Taycan, we’re continuing it’s preparations with Taycan charging points now being installed at Porsche Centre Exeter.
*Data determined in accordance with the measurement method required by law. Since 01 September 2018 all new cars are approved in accordance with the Worldwide Harmonized Light Vehicles Test Procedure (WLTP). You can find more information on WLTP at
. From 01 January 2019, all fuel consumption figures are shown as determined in accordance with WLTP. CO₂ figures will be shown as NEDC-equivalent values, as CO₂ based taxation will continue to be based on an NEDC value (derived from WLTP) until 06 April 2020. For Plug-in Hybrid Electric Vehicle (PHEV) range and Equivalent All Electric Range (EAER) figures are determined with the battery fully charged, using a combination of both battery power and fuel.
Values are provided for comparison only. To the extent that fuel and energy consumption or CO₂ values are given as ranges, these do not relate to a single, individual car and do not constitute part of the offer. Optional features and accessories can change relevant vehicle parameters such as weight, rolling resistance and aerodynamics which may result in a change in fuel or energy consumption and CO₂ values. Vehicle loading, topography, weather and traffic conditions, as well as individual driving styles, can all affect the actual fuel consumption, energy consumption, electrical range, and CO₂ emissions of a car.
**Important information about the all-electric Porsche models can be found here.